- Advertisement -
So much production and not enough publicity is a chicken-and-egg question.
The second sentence of the Wikipedia article for the first generation of the BMW 8 Series from 1990 to 1999. “While the original series was replaced in 1990. A common misunderstanding is that the 8 Series so established as a replacement. It in fact in a new product class targeted at a different market. With a significantly higher price and output than the 6 Series.”
As good as the 8 Series was as a promotional vehicle, we know that the model-line dogleg did not fulfill its dealership promise. With BMW turning the same trick 20 years later to re-open the 8 Series series, the report in Automotive News shows that dealers are not loving the perfect launch.
Several dealers told the source that the 8 Series national inventory rivals any other BMW brand. Worse still, of the 2,000 8 Series vehicles either sold to dealers or on their way as of earlier this month. About a third of them are listed as Priority 5. Which happens when dealers do not want the difficulty of selling a vehicle and choose another dealer to handle it.