Aston Martin CEO counts on the first SUV for a comeback.
The survival days for Aston Martin are here. And the brand has brought out the DBX SUV, the crucial vehicle that can help the company survive the lower than expected demand for its core sports cars. These cars have pushed the brand to the losses in the second and third quarters.
CEO Andy Palmer had to go on debts to resolve the DBX’s final development ahead of deliveries in mid-2020.
But Andy was heard confident that the new SUV will surely win back the company new customers and pave the way to profits and promised rollouts of mid-engine sports cars and the Lagonda luxury electric brand.
The Launch of every car is important for them, how their business runs. But this year, their count is just 6000 and that’s low. And they won’t be continuing the DBX for the whole year but will bring some others as well.
The next year will have the Vantage roadster arriving, then the mid-engine Vanquish in 2021. The DBX will be representing the largest single volume.
The company is said to have the hard work done by supplying the SUV to the regulars. And this is for the people coming out of the Range Rovers and Porsche Cayenne. They are not competing directly but Porsche is just a good source of their build capacity.
The reveal was done in two places, Beijing and Los Angeles. But the two places not only signify the biggest car markets but also the traditional way of Aston to reach globally.
And the DBX has been pretty much built on the mindset of American and Chinese customers. Also, the SUV is the preferred body type around the globe and the DBX will be just V8 gasoline only at a time which may come under the attacks of the activists.
The year 2020 may see the hybrids of the SUV in the company to the Valkyrie and V6 Valhalla. Also, he expressed that they are not going to look back upon the IPO to find out the mistakes. They already had a lesson and will continue upon the same.