Company Investments:
The company makes major investments to upgrade the portfolio.
Maserati is opting out of the Geneva 2020 auto show, but that doesn’t mean it doesn’t have anything to reveal. It’s working with new versions, including a second SUV, and electrified vehicles to upgrade the portfolio.
The Italian company confirmed earlier reports that a hybrid version of the Ghibli. Its entry-level sedan will release in 2020. There is no word yet on when the car will make its debut, but previous reports at the biennial Beijing auto show tentatively point to an unveiling.
Research Work:
Research on what Maserati refers to as his super-sports car begins. The concept (pictured as a test mule) will spawn a battery-electric design that will sound as impressive as it appears. It expected to make its public debut at a standalone event that will pencil in May 2020.
An investment of € 800 million would allow Maserati to build a second SUV that has not yet been unveiled at its factory in Cassino, Italy. The brand’s last released product plan put the still unidentified variant below the Levante.
In 2021, the first pre-production cars will come off a new production line, which ensures that we are expected to see it in the metal in the next year. Nevertheless, it may not appear in American showrooms until the model year 2022. Maserati predicts when it does, that the model will play a leading role in its turnaround.
Eventually, an additional investment of € 800 million would help prepare the iconic factory Mirafiori.
The announcement also leaves a lot of questions. But it points to a line-up that will look entirely different by 2024 than by 2020. That’s good news for Italian-flavored horsepower enthusiasts.
Nevertheless, it may not appear in American showrooms until the model year 2022. Maserati predicts when it does, that the model will play a leading role in its turnaround.
