Porsche has started construction of a replacement Porsche Experience Center at Italy’s Autodromo di Franciacorta racetrack, which is about to become the automaker’s eighth facility of its kind.
The site occupies 60 hectares (148.2 acres) of land and boasts a 2,400-square foot (223 square-meter) multi-purpose building clad in glass and complete with a curved roof. Housed within this building are going to be a restaurant, a terrace, and room to display a mess of Porsche models.
The heart of the power is going to be made from a 2.5-km (1.55-mile) racetrack, which will allow visitors to sample a number of the marque’s most beautiful models. Additionally, there’ll be a passionate off-road track also as quite 30,000 square meters (322,917 sq ft) of space for safe driving and dynamic driving courses, including a coffee Friction Circle and a Kick-Plate track.
Porsche expects the Franciacorta site to draw in 20,000 visitors annually. Complementing the racetrack experience is going to be a complicated Simulation Lab offering computer game driving experiences. The location also will house an electrical go-kart track, and native customers will have the prospect to possess their new Porsches delivered to the site should they choose.
Porsche Experience Center Franciacorta joins similar facilities in Leipzig, Silverstone, Atlanta, Le Mans, l. a. , Shanghai, and Hockenheimring.
“The Experience Centers embody what Porsche is all about: the first-hand experience that gets under your skin,” member of the main board for sales and marketing at Porsche Detlev von Platen said. “Franciacorta is going to be an extra contact point for patrons and fans from everywhere Europe who want to experience the Porsche feeling for themselves.”