Home Car News The Hyundai Santa Cruz is FINALLY Heading to the US Market Surely

The Hyundai Santa Cruz is FINALLY Heading to the US Market Surely

- Advertisement -

Surely, Hyundai is facing many problems. There are different permutations and combinations, and the company cannot launch all the engine + bodywork + drive type combinations at a single go.

Hyundai recognises this problem as well. A company official added – “We are aiming at a range. 

When you cut up the entire market, you split it up between 4×4 and 4×2, who owns 4×2 and what power train goes with that and then 4×4 crew cab versus cab or chassis and so on. 

We want to be smart about it. And that is what we are going through at the moment. 

Andrew ( Hyundai product manager) is having a lot of sleepless nights over this because we are going fast down that road, but we do need to be smart about it so that when people look at it, they say ‘yep, that is it’.”

Before receiving the local manufacturing confirmation, there were rumours that the truck would be imported, perhaps from Australia. 

But Hyundai was quick to extinguish these rumours and said that if the car were to come to the States, then it would need to have an assembly plant here. 

Imported trucks attract a 25 per cent tariff, which would make the car an expensive affair and probably a dead-on-arrival product. 

But the outcome will surely reach here in the future as there is a growing market for the small utes. 

The Ford Ranger made an amazing comeback. Though its sales were low initially, there is a consistent increase in sales every month.

Hyundai is not trying anything new here. It is just tapping into a slot that might soon emerge as a popular segment. 

Compact pickups used to be a ‘thing’ a few decades back but soon wandered off into oblivion. With products like Santa Cruz, they are still a chance for its comeback. 

- Advertisement -
Anoj Kumar
Anoj Kumar is the Editorial Director for the AutoFreak. Anoj has been consistently named one of the top Influencers and Author by independent organizations. He is a frequently quoted source in Auto-Mobile.

Must Read

Mid-Engined Nissan GT-R50 Looks Futuristic, Price, Specification, and Photo

Nearly $1 million over a"benchmark" Godzilla. This is the way much the GT-R50 prices (you are going to have to pay $990,000 or $1.1...

2021 GMC Canyon AT4 Getting off-road-tuned suspension, Specification, Price and Photo

GMC altered the Canyon All Terrain for its 2021 model year using all the Canyon AT4 Before this month. Over a few updates were...

Alpine A110 SportsX revealed: Appeal to Lightweight Sports Sar, SUV Traits

Lifted Alpine A110 SportsX adds rugged appeal to lightweight sports car Alpine has shown an increased variant of its own sports car that was A110...

2021 Genesis GV80 has Introduced in the USA With Two Turbo Engines, Price, Specification and Photo

After its Introduction in South Korea, Genesis has Launched the 2021 GV80 in the USA. Looking identical the US-spec model will go on sale and...

Auto Expo 2020: Daimler will soon 3 all-new Mercedes models and a flying cab to India

Daimler will soon be putting up a ton of goods on display at Auto Expo 2020, including the Volocopter flying cab, the Mercedes-AMG GT...