The company is discontinuing the Scooty Pleasure, Hero’s most popular scooter in India. Images of the Pleasure Scooter have been removed from Hero’s official website.
The Pleasure Scooter was launched in 2006 under the Hero Honda brand, after which it has been discontinued after being in continuous production for 14 years. The company launched the Pleasure Plus last year to replace the Hero Pleasure scooter.
When the Hero Pleasure was launched, it was the most powerful scooter in its segment. It had a 100 cc engine, while TVS Scooty Pep, Kinetic Jing and Bajaj Spirit had an 80 cc engine.
But this engine could not succeed for long and after the arrival of 110 cc scooters in the market the demand for Pleasure fell. However, the company has made its place in the 110 cc segment through Pleasure Plus, Duet and Maestro Edge.
It is believed that the company is not updating the Pleasure to BS6 standards, hence its sale is being discontinued. Stocks available in the company’s showroom will be the final models.
The company designed the Pleasure scooter with women in mind. This scooter was a popular scooter among office and college going women and housewives.
