Ford Doubles Down on Hybrids as EV Losses Widen in North America
Ford Motor Company is recalibrating its electrification strategy after years of mounting losses in its electric vehicle programs. As demand for battery-only EVs softens and development costs climb, the automaker is pivoting toward hybrid powertrains, extended-range electric vehicles, and a more cost-focused EV lineup. In late 2025, Ford announced a major strategic reset that acknowledges […]
GM Pauses EV Plant Conversion Plans at Two U.S. Factories
General Motors is hitting the brakes on major parts of its electric vehicle strategy by pausing planned plant conversions and scaling back production at key U.S. facilities. The move reflects weakening demand for battery-powered vehicles and growing uncertainty around federal support for electrification. At the heart of the shift are two major Ultium battery plants […]
Auto Executives Warn 2026 Will Be a “Margin Year” for U.S. Automakers
The easy money era in Detroit is officially over. After two years of elevated prices, constrained supply, and record per vehicle profits, U.S. automakers are bracing for a far leaner 2026. Industry executives are increasingly describing the year ahead with a phrase that carries quiet gravity inside boardrooms. A margin year. It is a signal […]