U.S. Charging Network Buildout Misses Key 2025 Benchmarks
The expansion of the U.S. electric vehicle charging network has fallen short of key 2025 targets, raising concerns about whether infrastructure is keeping pace with national electrification goals. Despite billions of dollars in public and private investment, charger deployment has lagged projections, particularly outside major urban corridors. Federal and state programs set ambitious benchmarks for […]
Automakers Quietly Shift EV Marketing Budgets to Hybrids
A subtle change is underway in the way automakers are promoting electrified vehicles in the United States. Without formal announcements or headline grabbing strategy resets, many manufacturers are quietly redirecting marketing dollars away from battery electric vehicles and toward hybrids. The shift is visible in advertising placements, dealer incentives, and product messaging. Where electric vehicles […]
Battery Recycling Emerges as New Focus for U.S. Automakers
As electric vehicle adoption grows and early generation EVs age out of service, U.S. automakers are turning their attention to a part of the electrification equation that once received little public focus. Battery recycling. What was previously a long term consideration is now becoming a near term priority. Automakers are increasingly viewing battery recycling as […]