Jaguar Land Rover has officially confirmed that fully electric versions of its iconic Range Rover and Land Rover Discovery will hit showrooms in late 2025, marking a pivotal shift in the British automaker’s electrification strategy. The announcement comes as JLR doubles down on its Reimagine plan, aiming for all Jaguar models to be electric by 2025 and Land Rover to offer electric variants across its entire lineup by 2030.
Electric Range Rover: Luxury Meets Zero Emissions
The all-electric Range Rover will debut as the flagship of JLR’s EV ambitions, built on the company’s new Modular Longitudinal Architecture (MLA) platform. This dedicated EV architecture promises a range exceeding 400 miles on a single charge, addressing the primary concern of luxury SUV buyers who refuse to compromise on capability.
JLR’s Chief Product Officer confirmed that the electric Range Rover will retain the model’s legendary air suspension system, wading capability up to 35 inches, and Terrain Response technology. The automaker is adamant that electrification won’t dilute the Range Rover’s off-road DNA.
Expected features include:
- Dual or tri-motor configurations delivering over 600 horsepower
- 800-volt architecture enabling 10-80% charging in under 30 minutes
- Active air suspension with adaptive damping for both on-road comfort and off-road prowess
- Battery pack designed to protect crucial componentry during extreme off-roading
Land Rover Discovery EV: Family Adventure Goes Electric
The electric Discovery will target families seeking versatility without the Range Rover’s premium price tag. Built on the same MLA platform, the Discovery EV will offer three-row seating for seven passengers and maintain the model’s reputation for practical luxury.
Industry insiders suggest the Discovery EV will feature a slightly smaller battery pack than the Range Rover, targeting approximately 350 miles of range to keep pricing competitive. Land Rover aims to position this model against the upcoming electric BMW X5 and Mercedes EQS SUV.
Pricing Strategy and Market Positioning
While JLR hasn’t released official pricing, analysts predict the electric Range Rover will start around $135,000, with the Discovery EV launching near $85,000. These figures would place both models at premium positions within their respective segments, but below competitors like the Rivian R1S and electric Cadillac Escalade.
Production and Manufacturing Updates
Both electric models will be manufactured at JLR’s Solihull plant in the UK, which has undergone a £500 million modernization to accommodate EV production. The facility now features dedicated battery assembly lines and updated logistics to handle the increased weight and complexity of electric powertrains.
The automaker has secured battery supply agreements with Samsung SDI and LG Energy Solution, ensuring production won’t face the supply constraints that have plagued other manufacturers. Initial production capacity is set at 50,000 combined units annually, with plans to scale based on demand.
Technology and Software Integration
JLR is implementing its new Pivi Pro infotainment system across both electric models, featuring over-the-air update capability and integration with the company’s InControl Remote smartphone app. The system will allow pre-conditioning, charge scheduling, and remote diagnostics.
Advanced driver assistance systems will include adaptive cruise control with traffic jam assist, 360-degree camera systems with off-road visualization, and what JLR calls “ClearSight Ground View” — a virtual transparent hood for navigating challenging terrain.
What This Means for the Premium EV Market
JLR’s commitment to electric Range Rover and Discovery models signals that traditional luxury automakers are taking the EV transition seriously. These aren’t compliance vehicles or half-hearted efforts — they’re core products that will define the brand’s future.
The announcement puts pressure on competitors like BMW, Mercedes-Benz, and Audi to accelerate their own luxury EV programs. More importantly, it validates the premium EV SUV segment as a growth market worth serious investment.
Looking Ahead
The late 2025 launch timeline positions JLR to capitalize on improving charging infrastructure and falling battery costs. By the time these models reach customers, 350kW ultra-fast charging should be widely available across the US and UK, making long-distance electric luxury travel genuinely practical.
If JLR delivers on its promises — particularly regarding range, capability, and charging speed — the electric Range Rover and Discovery could redefine what buyers expect from luxury electric SUVs. The countdown to late 2025 has officially begun.
