Introduction
The news has arrived from Tokyo: Hyundai motors have chosen Yong woo (William) lee as the new global head of its Genesis premium brand. Lee, who has been the advisor and executive Vice president of Hyundai, is going to replace Manfred Fitzgerald. Manfred Fitzgerald has worked for the Hyundai for four years serving at that post.
Experiences
Lee is a person of great experience and is called a Hyundai veteran. He gained a lot of experience in the U.S. and Brazil. A new person to be stepping up onto the role. And now, it’s going to be crucial for the purpose of head of Genesis. We will be eager to find out his steps to increase the sales in U.S. network and his embarkments over the brand’s first crossover. Also, it will be defying to watch the new add on to the Nascent three sedan lineup.
Expectations
We also expect an expansion in the reach of Hyundai through Europe. The news spread from a recent interview at Milan. with the Chief Marketing Officer Cho Won Hong, about a recent launch in Europe. Hyundai Motors announced merrily that William Lee is a perfect match for the position due to his experience in the American market. He will be a lot beneficial through his place for the company. Along with the management shuffle, they concluded with the important note on North America as an essential market for the Genesis brand.
Fitzgerald vacated his place yesterday itself. He had led Genesis since 2016 and brought laurels to Genesis with a ramp-up independent brand and controversial moves like the standalone retail network. These new plans will now fall on new shoulders which were expected to be in 2022.
Tenure
Lee will begin his work today, at 60, and now Hyundai has to appoint his successor as the job of regional executive advisor for the Americans. He has also been the first CEO of Hyundai Motor North America and President and CEO of Hyundai Brazil. He also served in Seoul. The creation of ad agency and overseas sales was a bettered thing under his guidance. The work is to be done jointly with Mark Del Rosso, CEO of Genesis.
