A major change has taken place in the global automotive design sector, as Audi reshapes its long-standing relationship with Italdesign.
The Volkswagen Group has confirmed the sale of a majority stake in Italdesign to U.S.-based technology and AI company UST. The transaction marks a shift in ownership while maintaining long-term collaboration between the companies.
Volkswagen Group Adjusts Ownership Structure
Volkswagen Group has owned Italdesign through Audi since 2010. The German automaker fully acquired the Italian design and engineering firm in 2015. The latest transaction reduces Volkswagen’s control while keeping strategic ties in place.
The group will retain a minority stake in Italdesign through Lamborghini. Lamborghini operates under the Audi Group and will continue its involvement after the deal. Audi will remain connected as a strategic partner and key client.
The sale is subject to regulatory approvals. Financial details were not disclosed by either party. Both companies confirmed that daily operations at Italdesign will continue without interruption.
Italdesign is based in Turin, Italy. The company employs more than 1,300 people and reported record revenue of 332 million euros last year. Its workforce and facilities will remain in Italy following the transaction.
UST Expands Presence in Automotive Design
UST is a California-based technology company with operations in more than 30 countries. The firm focuses on digital engineering, artificial intelligence, and software-led development across industries.
Through the acquisition, UST becomes the majority shareholder in Italdesign. The company stated that the deal supports its goal to expand automotive engineering capabilities worldwide.
UST plans to integrate AI-driven processes with Italdesign’s design and engineering services. The company said this combination will support faster development and broader offerings for global clients.
The partnership also provides Italdesign access to UST’s international network. This may support new projects beyond traditional automotive design, including mobility systems and digital products.
Italdesign’s Role and Legacy in the Auto Industry
Italdesign was founded in 1968 by Giorgetto Giugiaro. The firm became one of the most influential automotive design houses in Europe and globally. The company has designed several landmark vehicles. These include the original Volkswagen Golf, BMW M1, DMC DeLorean, Lotus Esprit, Fiat Grande Punto, and Alfa Romeo 159.
Beyond styling, Italdesign provides full engineering services. These include vehicle development, prototyping, testing, and small-scale production. Italdesign CEO Antonio Casu stated that the company aims to develop complete vehicle solutions in-house. This includes hardware and software working together from early design stages.
The firm has also worked with brands outside the Volkswagen Group. Its clients include automakers from Asia, Europe, and North America.
Audi Retains Strategic Partnership Role
Audi will continue to work closely with Italdesign after the sale. The brand will act as a long-term strategic partner and customer of the design firm. Lamborghini’s continued shareholding ensures Volkswagen Group influence remains. This structure allows cooperation while giving Italdesign greater independence.
Audi confirmed that the partnership supports future vehicle development. The automaker continues to focus on electrification and software-defined vehicles. The new ownership model allows Audi to benefit from Italdesign’s services without full ownership. At the same time, Italdesign gains flexibility to work with a wider range of clients.
Audi Group stated that the partnership combines design expertise with advanced digital engineering. The companies will collaborate on future projects aligned with evolving vehicle technologies. The sale reflects broader changes across the automotive sector. Automakers are working with technology firms to address software, automation, and AI-driven development.
UST and Volkswagen Group both stated that the transaction supports long-term growth. Italdesign will continue operating as an independent brand with expanded global reach. The deal marks a new chapter for one of Italy’s most respected design firms, while maintaining strong links with its historical automotive partners.
