Maruti Suzuki is preparing a shift in its India strategy as it enters electric vehicles. The carmaker expects its first battery electric model to lift green vehicle sales sharply. The move follows years of focus on CNG and hybrid vehicles across its portfolio.
First Electric Vehicle Anchors Green Sales Push
Maruti Suzuki plans to launch its first all electric vehicle in India in early next year. The model is the e Vitara subcompact crossover, which is also Suzuki’s first global EV. The company expects alternative fuel vehicles to reach about forty five percent of India sales. This target applies to the year ending March two thousand twenty seven.
Maruti Suzuki expects the debut of its first all-electric vehicle to boost deliveries of alternative-fuel-powered cars to nearly half its total Indian sales next year https://t.co/KGSpwbB0FC
— Bloomberg (@business) December 16, 2025
Current green vehicle share stands near thirty seven percent in India. This share is driven mainly by compressed natural gas powered models. The new electric vehicle is expected to raise this share further. The company views the EV as a key addition to its cleaner mobility range.
A senior sales executive said the model will be positioned as a premium product. The focus is on younger buyers and digitally active consumers across urban markets. The company has not shared domestic sales targets for the model. However, it plans a wide launch across more than one hundred Indian cities.
Investment Focus Shifts Toward Charging And Service Network
Maruti Suzuki has linked its EV entry with infrastructure development plans. The company plans to invest about two point five billion rupees in charging support. This spending will support charging stations and service readiness nationwide. The plan includes installing more than two thousand charging stations.
The company is also working with thirteen third-party charging partners. These partnerships provide access to around twelve thousand existing chargers. Service readiness is another focus area for the automaker. It plans to set up fifteen hundred EV ready workshops across India. These workshops will operate in more than one thousand cities. The company believes service access supports customer confidence in EV ownership.
A company executive said launching an EV needs a working ecosystem. Poor infrastructure often leads to weak customer experiences with electric vehicles. Maruti Suzuki aims to reduce such issues through early network investment. The approach aligns with its wider sales and service footprint in India.
Market Competition And Long-Term Electric Targets
Maruti Suzuki enters an EV market with established domestic competitors. Tata Motors Passenger Vehicles and JSW MG Motor India already sell electric models. Tesla also entered the Indian market earlier this year. These brands have built early awareness in the electric passenger vehicle space.
Until now, Maruti Suzuki focuses on hybrids and CNG powered vehicles. The company avoided full electric models due to cost and infrastructure concerns. The e Vitara marks a change in this strategy. Export pricing starts near twenty six thousand pounds in the United Kingdom. Indian pricing details are yet to be announced. The vehicle will be manufactured in India for local and export markets.
The company plans to introduce three more electric models by two thousand thirty. It is targeting fifteen percent EV penetration in India sales by decade end. Maruti Suzuki expects gradual adoption rather than rapid shifts. The company continues to balance electric, hybrid, and CNG vehicle offerings.
