The brand-new MINI Cooper SE is an important car for the brand. Since it is the brand first mass-produce the all-electric car, the Cooper SE has a chance to cement MINI as an electrified brand. So considering the fact of electrification, it is becoming a mainstream electric automaker that is going to necessary for survival. This is why the Cooper SE needs to be great, in order to gain the public perception. Also the Cooper SE great, both exterior, the design team, and sound, needed to really get to work.
According to the recent reports from BMW, both the head of MINI Cooper SE and BMW Group Designer Renzo Vitale stated about the MINI Cooper SE. He also tells what it took to make it all together.
Oliver Heilmer’s tasks were not so easy as he needs to take an iconic familiar design. Also updating it without changing it too much. While Heilmer was up to the tasks.
He mentioned that the appeal lies in scale of the challenge. However, updating such an iconic design is not easy. The stronger an icon is and MINI has a big tradition, so the greater importance is not only of innovation but also continuity.
This is all about smoothing the intersection, integrating the historic and also the new. The MINI Cooper SE is known as MINI electric car.
The car has proven itself. For example, it fits perfectly into the context of urban mobility. Likely the MINI 3-door. So it may seem like nothing much needs doing. But situations are more complex when you get to work. It’s actually more challenging than to design a new vehicle from scratch. To make it possible to tell a fully electric car MINI Cooper SE apart from a MINI with a conventional combustion engine.