FRANKFURT- Ralf Brandstaetter is the new CEO of the VW brand by the Volkswagen Group. He is promoted from his current role to the brand’s CEO. He is to step up on July 1. It is the day when VW Group CEO Herbert Dyess will give up his role as the VW Brand CEO. This will provide Dyess as a greater opportunity for his tasks as Group CEO. AS of Brandstaetter, 51, VW’s supervisory board members wanted a company veteran to head its core path. Another contender for the post was Porche CEO, Oliver Blume. Brandstaetter is a German national, who came to VW in 1993. He got the promotion from the head of Purchasing to COO for the brand in 2018. The decision is upon the leaders at a time when they need powerful cost cut with powerful labor representatives.
Diess, who is 61 now, is to embark on group radical reforms. it includes Audi, Seat, Skoda, and Porsche and Bentley brands. But he is not having any run with the opposition from the labor side. As of the waking of the carmaker’s diesel cheating automakers, Diess forced VW to move into a radical electrification strategy. He also appointed BMW manager Markus Duesmann as head of Audi. Diess became the head of the VW brand in 2015, after BMW. And then, he went up for the position of Group CEO in 2018. Another pleasant officer of VW, Stefan Sommer is leaving VW at his own request. It is all under amicable and mutual agreement.
