Luxury Automakers Expand Customization Programs for U.S. Buyers
Luxury automakers are expanding vehicle customization programs in the United States in 2026 as affluent buyers increasingly seek personalized vehicles tailored to individual preferences. Bespoke design options allow customers to configure materials, colors, and performance features beyond standard production specifications. Manufacturers including Bentley Motors Limited, Rolls-Royce Motor Cars, BMW Group, and Mercedes-Benz Group AG are […]