EV Price Cuts Fail to Spark Demand Surge in Early 2026

EV Price Cuts Fail to Spark Demand Surge in Early 2026

After months of aggressive discounting, automakers entered early 2026 expecting a rebound in electric vehicle demand. Sticker prices were lowered, incentives expanded, and financing deals improved. The surge never came. Despite widespread price cuts across multiple EV models, U.S. demand has remained muted in the opening months of the year. Sales have stabilized in some […]