Analysts Expect Slower Incentive Spending Growth in 2026
Industry analysts expect incentive slower growth in incentive spending in 2026 as automakers shift from aggressive demand stimulation toward tighter cost control and margin protection. After a period of rapidly rising discounts, subsidized financing, and lease support, incentive strategies are becoming more selective and targeted. Incentive spending increased sharply through late 2024 and 2025 as […]