Auto Executives Warn 2026 Will Be a “Margin Year” for U.S. Automakers

The easy money era in Detroit is officially over. After two years of elevated prices, constrained supply, and record per vehicle profits, U.S. automakers are bracing for a far leaner 2026. Industry executives are increasingly describing the year ahead with a phrase that carries quiet gravity inside boardrooms. A margin year. It is a signal […]