Fiat covers both aspects also.
Small city cars have always been a profitable market for electrified-road manufacturers. Fiat is the latest company to launch its all-new, fully-electrified 500e.
The small footprint and relatively simple driving requirements needed by city cars. As it provides the perfect opportunity to provide a decent amount of range power to an electric motor. Thus benefiting from communities with an effective charging infrastructure in place.
While the 500e will cater to those seeking to be early adopters and consumers of smart mobility. A part of the market that depends on internal combustion engines to drive their cars still remains. And Fiat knows this.
Although the 500e is their latest foray into the field of EVs. Fiat has stated clearly that it will not replace the current Fiat 500 model. The 500e has been built from the ground up to be an EV, and with it, the 500 will still be available in hybrid and combustion engine form.
Speaking to Autocar UK. Fiat boss Olivier François said:
We will continue to offer the petrol-engined 500 as long as there is a clear desire. François also said that the EV concept targeted at more luxury consumers. While the new model aimed at a lower price point.
This bipolar approach meant to balance the fact. That, in nature, Fiat 500 sales binary and dominated by either base models or higher variants.
Furthermore, though François says the potential for EVs is bigger than ever. The timing must be right for each country or sector.
But we do not know to what point it is going to burst. We now have one perfect nameplate with two strategies. We are going to continue to sell the classic 500. Electric 500 is more revolution than evolution. So we are going to be giving a revolution and evolution. We’ll continue to offer it as long as there’s a market for the latter.
