When you are a car salesman, one of your main goals is to attract potential buyers into your automobile showroom. No matter how small or big your business is, generating new leads is a top priority for every business to be successful. Ever since the digital age, salesmen are now relying on new tactics to bring in buyers to the dealership beyond the traditional approach of print ads, flyers, etc. There are several tactics that can not only help increase sales but also help in bringing in qualified leads.
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With the advance in technology and easy access to the internet. Potential buyers have more access to dealers and have gained more control over the car buying process. Customers have the luxury of researching their prospective vehicle online before they even head to a dealership. During their research, customers are making decisions based on the sources of information they trust. They are putting all their efforts into finding the right dealer or vehicle that fits their need.
Five Ways To Increase Leads For Your Automotive Business
Now just because shoppers are discovering everything on the internet doesn’t mean you should just overload your website or Facebook page with promotional material about your dealer stock. Your automotive dealership must be able to reach the right people with the right message by using specific strategies to lure people into the shop or read about them as a trusted resource.
- Start With Your Website
Your website is the first contact and probably the final destination for potential buyers before they call your dealership. A good-looking, well-designed and structure is vital in building credibility with your online visitors. Your website’s main function is to generate car sales leads and you can do that by making certain changes to attract more customers.
Your website should be mobile-friendly and have a clear call to action (CTA’s). In most cases, people are looking for information about cars or their desired vehicle. They can find this information anywhere online, so give them a reason to stay on your site. An excellent web hosting provider will help attract more traffic and enhance the user experience. Hosting Foundry’s reviews on the best hosting provider will help you choose from the best available out there.
- Start a Blog
One of the simplest ways to showcase your cars and the knowledge behind the cars is by providing deep insights and tips for your audience. Blogs are a great way to drive traffic to your website, which also helps in ranking higher on search engines such as Google, Bing, etc. One of the most essential factors in generating leads is building trust with your audience.
When creating a blog, you should focus on informational topics that deliver value to the reader. An article about the benefits of a specific make and model of vehicle that you’re trying to sell may only appeal to people that are already considering purchasing that particular car. You can also highlight generic topics such as ways to save money on insurance, how to change engine oil, etc.
- Create Infographics
Infographics are becoming a popular means to share information because they can be absorbed easily compared to traditional articles. Your website content does not need to focus only on text articles but also uses infographic images to provide necessary and relevant information such as technical specifications of a vehicle to attract prospects. You can use images to visualize the message which is extremely helpful for dealing with long, technical content.
(Five Ways To Increase Leads For Your Automotive Business. Credit: Unsplash)
The beauty of this tactic is that you don’t need to be a graphic designer to produce infographics. Although the best results will come from a professional graphic designer, there are several free tools out there that can help achieve your necessary goal and create high-quality content. Infographics will be seen by more people and thus, increasing your car sales prospecting by shares, reach and article clicks.
- Create Email Marketing Campaigns
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Not every customer will be ready to get in touch with you right away. No matter how good and informative your content may be, but you can provide certain CTA’s so you can collect their email address as they sign up for test rides, coupons, or newsletters. Email marketing is a great way to be in touch with potential customers as well as previous customers.
To increase your leads, your email needs to be relevant to your audience and should include news and updates of your dealership and the industry. Your customers are more likely to respond when your emails are relevant to their needs. Automated emails are great for newsletters sp you can follow up in a more personalized way such as on-site actions like visiting a page or downloading a guide.
- Get Active on Social Media
With easy access to the internet, whether shopping, searching eateries, or researching a car, consumers first turn towards the internet. Many users use social media as a means to find vehicles that they would like to own. Having an online presence on all possible social media channels is a great way to engage with potential buyers as well as existing ones. It is a great place to capture leads organically by sharing posts that link to landing pages on your site, adding contact information to your profile, and encouraging users to subscribe to your channels.
(Five Ways To Increase Leads For Your Automotive Business. Credit: Unsplash)
Create business pages on Instagram, LinkedIn, Facebook, and other networks so that you can reach a wider audience. You can start narrowing your targets with strategically placed ads on Facebook or LinkedIn. Social media will help you increase the number of car sales leads as you are optimizing your website and content for conversions.
With these marketing strategies, you will have an edge over your competitors and your campaign will deliver more leads in no time!
