Formula 1 and 8JS are together this time to celebrate the 70th Anniversary of the F1 World Championship. They collected together a new premium menswear and womenswear co-branded range. And it begins since the first race at Silverstone in 1950. Talking of the capsule collection, it includes t-shirts, polo shirts, and sweatshirts as well as jackets. These wearables try to capture the moments in art and give the essence and DNA of the golden era of sports. They are trying to create a collection, which focuses on the future as well. And along with that, celebrate in the present as well.
We shall acknowledge that 8JS Fashion is led by four-time champion Alain Prost son Sacha Prost. It also is in association with his sister in law Delphine Prost. Sacha post is clearly happy to be the official license of the championships. This was his dream since day one itself. They always want to dedicate their career to their love of sports and carry it over fashion. His family is part of the heritage sports and want to celebrate it. It makes a landmark to the annivbersary for them. They will look out for what the next 70 years hold for them.