Mini has been already a big name, provided it Countryman and Cooper were people’s choices all over the world. But the brand’s lead designer wants more.
Oliver Heilmer, lead designer, Mini Design, has been up to something bigger than the Countryman. “The Countryman works pretty well in terms of size but in other markets [such as] China and the US, the expectation is different, they could imagine having something bigger,” Heilmer told Auto Express. “In short, there is no limitation for us. But it has to stay and feel like a Mini, but not the size necessarily.”
Mini recently unveiled the latest 2021 Countryman, but it had no major updates. The interior of the grille design and new LED headlights as standard. The crossover redesigned the taillights. The new Countryman featured a 5-inch infotainment display.
The new Cooper SE came out as a hybrid with 17 miles of pure battery power. The Mini will make its followers wait for new products. The company saw a downfall in salesby 35% in the first quarter of 2020.