Tata Motors reported that there is a decline of 12 percent in total domestic sales to 44,254 units in December.
The company had reported that it had sold 50,440 units in the domestic market in December 2018.
The company’s domestic sales of the passenger vehicle were also hit and there was a 10 percent decline at 12,785 units in December 2019 as compared to 14,260 units in the same month previous years.
Mayank Pareek who is the President of the passenger vehicles business unit, Tata Motors said that his focus in December has been to drive retail and minimize the network stock in order to facilitate a smooth transition to BS-VI vehicle.
Tata Motors’ marketing campaigns and attractive consumer schemes resulted in the highest retail sales this fiscal.
December retail was 83 percent higher than the off-take and the dealer network stock has been reduced to the lowest ever level.
The company has finished the production and dispatch of BS-IV vehicles and will commence the BS-VI manufacturing and wholesales from this month onwards which is good news for the company.
The company has unveiled its first premium hatchback ‘Altroz’ and Nexon EV and received an overwhelming response from the customers and are gearing up for their market launch now.
In the domestic market, commercial vehicle sales stood at 31,469 units witnessing a decline of 13 percent in December 2019.
The medium and heavy commercial vehicle (M&HCV) within the segment saw a maximum decline of 40 percent at 6,957 units during the month under review which is not a good sign for the auto industry.
Girish Wagh who is the President of Commercial Vehicles Business Unit, Tata Motors Ltd said that the Retail was higher than offtake by about 13 percent in December, as we move closer to BSVI transition.
Overall sales are growing for the second month in a row, the M&HCV sale is higher than November 19 by 15 percent after posting about 23 percent growth last month.
The M&HCVs sales in December of MHCV Truck, Buses, and International Business stood at 9,657 units compared to 14,374 units last year which is the sign of growth.
The vehicle sales domestic and exports also declined to 46,903 units, compared to 54,439 units during December 2018.